Why the domain

There is no clean English word for it

Go on, try turning it off.

inat


  1. Stubbornness with a spine. Doing the thing precisely because you were told it could not be done.
  2. The refusal to accept "close enough" as an answer.

in use "He rebuilt it brick by brick, iz inata."

"Stubbornness" is close. "Spite" is too mean. "Defiance" is too grand. Inat is what makes somebody rebuild a house brick by brick rather than let it be torn down — not because it is practical, but because it is theirs.

Every project on the front page started as a sentence somebody said in passing. Inat is what carries an idea past the point where it stops being fun: the fourth rewrite, the bug that only happens on someone else's phone, the week where nothing works. Skill decides what can be built. Inat decides what actually gets finished.

Day to day: financial software — bookkeeping, fintech and open banking.

Tell us what you want built